The Complete Guide To Data-Driven Account-Based Marketing (ABM)

ABM has certainly got the attention of B2B marketers lately. Most are currently working to better integrate their own efforts with their sales counterparts, selecting key accounts to target, and developing account penetration campaigns that drive ROI.

But one key element may be missing. Data. Many B2B marketers need to elevate their game when it comes to customer data and making sure they have it, and are using it, in the best possible ways to deliver results in a true Account-Based Marketing way. This guide will give you everything you need to be successful at data-driven ABM.