Reaching The Growing 65+ CTV Audience

Learn how Stirista is partnering with Modus Direct to identify and target age 65+ streamers.

The fastest growing group of CTV viewers is the 65+ demo, with 35% using at least one connected TV device. Defining, deterministically identifying this audience, reaching them with CTV campaigns, and then retargeting them with email and display is discussed in our latest whitepaper.